NEW BOUCHERON CHAINS – A GAME CHANGER IN LUXURY JEWELRY

HOW CAN SOMETHING AS TRIVIAL AND MUNDANE AS A HEADPHONE JACK TRANSFORM INTO AN ITEM ADMIRED AND DESIRED BY MANY…
THE BOUCHERON JEWELERS HAVE MIXED A COCKTAIL OF IMAGINATION, MODERN DESIGN AND A DROP OF MAGIC – TO RESTYLE THIS LOW-KEY OBJECT INTO AN ICONIC CHAIN OF OUR TIME.

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The allure of the new Boucheron chains lies both in their contemporary minimalism and in their straightforward paradoxicality: inspired by a plain headphone jack, the magnetic chain clasp is now in the spotlight of attention rather than carefully hidden on the periphery of the precious piece.

Besides, it is fun!

These playful multi-functional chains, which come in white and yellow gold, with or without diamonds, can be worn in endless ways and combinations: as necklaces, bracelets, headpieces or even belts, as standalone pieces or combined with each other and other jewelry. Their design makes them easily matchable with any outfit—formal or informal, evening or casual, while their flexibility makes them perfectly adjustable to the shape of the body.

Available in short and long versions, this innovative jewelry untethers your imagination and breaks new ground for reinventing the ways luxury jewelry may be worn. Try it on—and you can feel the music moving up and down the supple chains, in infinite circles, embracing your neck and waist, coiling and uncoiling around your wrists, the golden melody flowing along with your mood.

Take a closer look at these ingenious creations at the Moda Operandi trunk show.

THE JEWELRY ICON

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