The idea of love is one of the most perplexing concepts. That is why we devote so much energy to it and why it is the most written about emotion in the world.
Let’s not reinvent the wheel—everything that’s good about love has already been described by Chaucer, Shakespeare and Poe, as well as Pablo Neruda in his Love Sonnet XI:
I hunger for your sleek laugh,your hands the color of a savage harvest, hunger for the pale stones of your fingernails, I want to eat your skin like a whole almond.
Yet the history of love has a dark side too. So here comes the bad about Valentine’s Day.
Although its origins are buried deep in the past, historians presume that it was started by (pretty much naked) ancient Romans celebrating the feast of Lupercalia on February 13–15: sacrificing animals and whipping women with their hides, while young women willingly lined up for this questionable ritual, believing in its fertility-bringing power. The name of the modern day of love may have also come from ancient Rome, where Emperor Claudius II executed two men named Valentine on February 14, whose martyrdom was subsequently honored by the Church with St. Valentine’s Day.
Hopefully (though this is arguable), people today are much less bloodthirsty and more chill and prefer tokens of love to being whipped with the hide of a sacrificial animal. So here comes the last—and the most beautiful—part of our Valentine’s story: the jewelry.

Valentine’s Day is a great opportunity to remember the wonderful and unrivaled YOU, along with the beauty incarnated in gorgeous jewelry pieces by exceptional designers and artists. Charms and necklaces: heart, lips, coins, keys to your heart in yellow, white and pink gold, titanium, rhodium, diamonds, multicolor sapphires, rubies, tourmalines, corundums, enamel, quartz, ebony and pearls—everything your heart was longing for, and much, much more.

Chocolate will taste sweet for a moment, while jewelry will last for ages. An old proverb says: “Love is a collaborative work of art”. And as we know now through modern medicine: love is obsession, manifesting at the chemical level and showing at brain scans. So why not surrender to the sweet, innocent obsession with jewelry on this Day of Love and surround yourself with these vibrant pieces of art.

This day is about you.

Treat your loved one and yourself with a precious heart from the gorgeous selection at the Moda Operandi trunk show. A heart that is extremely hard to break.

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