GENERATION AFTER GENERATION CONTRIBUTING BOTH TO THE WORLD OF BEAUTY AND TO THE WORLD OF PEOPLE

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Following a massive earthquake in Armenia in 1988, the Boghossian family were among the first to measurably invest in the country’s reconstruction and fund multiple economic, educational and cultural activities in Armenian cities. Between 2006 and 2010, the Boghossian Foundation sponsored the design and renovation of the public Lovers’ Park in Yerevan. After a disastrous explosion of ammonium nitrate in Beirut in 2020, the Foundation provided Lebanese youth with emergency food rations, invested in rebuilding schools and awarded multiple scholarships.

These are just a few examples of the humanitarian and philanthropic work of the Boghossians: Lebanese jewellers of Armenian descent, who currently operate flagship stores in Geneva, London and Hong Kong.

The Boghossian jewelry brand is unique in the way they treat stones. Using signature, patented techniques – the Art of Inlay, the Kissing Stones, and the Merveilles – they keep their jewelry light, delicate and dreamy, allowing the stones to breathe and shine on their own, without the limitations posed by metal settings.

In the Art of Inlay technique, gems are carved and smoothly set within one another to create a bewitching contrast and interplay of colours. This method has been known from ancient times: the great Taj Mahal with its marble inlays is the most famous historic and artistic example and inspires many pieces of Boghossian’s jewelry.

In the Kissing Stones technique, the stones support and hold each other, as if in a passionate embrace, without the use of metal fixtures.

Meanwhile, in the sophisticated Merveilles technique, the gems look as if they are floating in air, freed from any golden backbone, creating an atmosphere of lightness and fluidity.

The development and refinement of these techniques must surely have taken many experiments, mistakes and shattered gems. The effort was worth it: today, exceptional and rare Boghossian jewels are highly sought after by art collectors and jewellery aficionados, and they are breaking world records at auctions.

Founded by Ovaness Boghossian back in 1868 at the centre of the Silk Road, the Boghossian brand does not rest on its laurels and stays strong in pursuit of its goals: to find harmony between Eastern and Western styles, to maintain perfect balance between cultural heritage and modern design, and to bring even more beauty and humanity into our world.

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